Whenever you start Digital marketing for your Business. There are two options in front of you whether to choose PPC which stands for Pay Per Click or say Paid Advertising or go for SEO which stands for Search Engine Optimization. Before we can answer these important questions, First we discuss what PPC and SEO is all About :
SEO stands for Search Engine Optimization. It is the process for ranking your website in Google search engine Results page which is also called SERP. Basically it is the process of optimization of your website according to search engine algorithm.
Types of SEO –
SEO is divided into two Parts :
1. On Page SEO – On Page SEO includes all the activities we do within the website.
For Example – Include Meta Title, Meta Description, Meta keyword, Mange Keyword Frequency, resolving Crawl errors, Inbound Links, Increase Speed of the Website, Image Optimization etc.
2. OFF Page SEO – Its all about creating High Quality Backlinks for the website.
For Example – Article Submission, Blog Submission, Social Bookmarking, Press Release Submission, etc.
PPC – Pay Per Click
PPC is an online advertising method in which an advertiser have to pay for each click generated for their website.
Advertising Methods in PPC
CPC – Cpc stands for Cost per click. In this method an advertiser have to pay for each click.
CPA – CPA stands for Cost Per acquisition. In this method an advertiser have to pay for each conversion.
CPM – Cost Per Thousand Impressions. In this method an advertiser have to pay a certain amount for every 1000 impressions.
If you want instant results you may go for Pay Per click. PPC is the quickest way to make an impact online but if you are looking for long term results, you may definitely go SEO. SEO is cheap and gets you lots of traffic without spending any money.